Homeowners more likely to improve rather than move

By Katie Anderson on February 12th, 2013

2013 is set to be the year where homeowners make improvements to their homes rather than sell up and move, with Plumbfix predicting a busy year for the home improvement industry. 

The leading supplier of the heating and plumbing industry has spoken out following the publication of the Kingfisher European Home Report 2012, which takes into account the views and opinions of more than 15,000 homeowners living in the UK and Ireland, Turkey, Spain, Germany, Russia, Poland and France.

The survey gives an insightful snapshot of the way in which we view home improvements.  In an age of economic uncertainty, homeowners are prioritising improving over moving. The survey by Europe’s largest home improvement retailer has revealed that:

  • 48% of householders envisage staying put in their current property for at least the next 10 years, choosing to make home improvements during that time.
  • Home improvements were favoured over going green by 56% of the survey’s respondents.
  • 42% would engage the services of a tradesperson to carry out a small repair job.
  • Only 1 in 7 would be prepared to fit a new bathroom suite without help from a plumber.
  • 32% of consumers are keen to have an eco-friendly home and implement energy efficiency solutions including cavity wall insulation, loft insulation and draught proofing.

The majority of homeowners would far rather employ the services of a qualified professional tradesperson to undertake DIY home improvements, than do the work themselves.

“Our customer insight found a third of tradespeople cited lack of new business leads as their biggest barrier to business growth. These latest stats highlight strong consumer demand for home improvement projects, bolstered by the fact that they will be relying on a tradesperson to get these jobs done, painting a brighter picture for the trade,” commented Sandra Everett, senior marketing manager at Plumbfix.

According to the Kingfisher report 9 out of 10 European households are splashing the cash to make improvements to their homes.

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